Case Study: Brady achieves multichannel transformation and 80% productivity gains with Stibo Systems MDM

Brady Implements a Multichannel Business and Improves Productivity with a Master Data Management Platform

Brady, a global leader in security and identification solutions, faced a major digital challenge: its Direct Marketing division in Europe managed about 30 websites, nine brands and 15 countries while still producing 45 million paper catalogs annually covering some 600,000 items and 100,000 product sheets. The company needed a unified, multichannel approach to merge print and web data, simplify product enrichment and data quality, and enable day‑to‑day management from a single platform.

Brady moved to a Master Data Management (MDM)‑centric solution with Stibo Systems, integrating SAP for core data and Magento for ecommerce, and shifted catalog publishing to selections from the MDM. The result was faster, well‑organized websites, improved traffic and average order size within four months, roughly 30% faster catalog production, time‑to‑market cut from a year to days, and large productivity gains (around an 80% improvement in database maintenance) through centralized, hierarchical data management.

Brady Corporation