Case Study: Miele achieves omnichannel readiness and faster time-to-market with Stibo Systems’ Master Data Management solution

A Master Data Approach to Product Information Enables Miele to Meet the Demands of an Omnichannel Business Model and Diverse Global Markets

Miele, the nearly 125‑year‑old German maker of premium home and professional appliances selling in 50 countries, faced fragmented product information, a legacy SAP Catalog Management system and time‑consuming, costly processes for translation, localization and publishing across diverse markets. As the company expanded into direct‑to‑consumer channels and sought true omnichannel product communication, it needed a single source of truth and scalable master data approach to manage product content across business units and markets.

Miele implemented Stibo Systems’ master data platform — the Miele Product Cockpit — in a global “big bang” rollout, integrated with SAP ERP, CRM and DAM systems to centralize PIM and workflows. The solution cut translation time by 50%, improved data quality and transparency, reduced costs, strengthened data governance and delivered the scalability and omnichannel readiness Miele required for faster product launches and future content use cases.

Miele

Jonas Guntermann-Schandelle

Head of Marketing Processes