Case Study: Elvia validates an artist booking marketplace with Stfalcon

Elvia reduces document processing time by 67% with Stfalcon

The customer, Elvia, faced the challenge of developing a marketplace app to connect local artists with venues in Cyprus. Artists struggled with self-promotion and booking gigs, while venues had difficulty finding talent; both groups experienced significant friction in their agreements. The vendor, Stfalcon, conducted a discovery phase to analyze these market gaps and user pain points.

Stfalcon implemented a solution by first utilizing a Lean Canvas model and conducting user interviews. This research informed the creation of proto-personas, customer journey maps, and prototypes for a mobile app designed to streamline bookings and eliminate the need for interviews. The vendor delivered a comprehensive project charter including user stories and a project estimation, providing Elvia with the validated roadmap and foundational work needed to build a highly functional application.

Elvia