Case Study: Tampa Bay Thrives expands access to mental health support with Stevie & Fern

Tampa Bay Thrives expands mental health access with Stevie & Fern across 7 deliverables

tampa bay thrives (tbt), a nonprofit dedicated to expanding access to mental health and substance abuse resources, faced the challenge of navigating the overwhelming nature of mental health services and the stigma that prevents people from seeking help. Stevie & Fern partnered with them to address this challenge through a comprehensive suite of design and strategy services.

The solution implemented by Stevie & Fern included creating a new brand strategy, visual identity, website, and a confidential 24/7 support line, alongside campaigns and therapeutic spaces. The work by Stevie & Fern expanded awareness and engagement, strengthened the community's emotional connection to TBT’s services, elevated storytelling to humanize mental health struggles, and built replicable models that can be scaled throughout Florida.

Tampa Bay Thrives (tbt)