Case Study: Romano Cassar achieves premium retail brand transformation with Steves&Co.

Romano Cassar surpasses last year’s online revenue in 4 months with STEVES&CO

Romano Cassar, a leading B2B floral distributor in Malta, faced the challenge of building direct consumer recognition and repositioning itself as a luxury retail destination. Steves&Co. was appointed to transform the brand with a comprehensive suite of services including branding and identity, creative design, and digital platforms.

Steves&Co. redefined the brand with a refined visual identity and created the iconic Signature Collection packaging, which became a hallmark of the brand. They also designed the retail space and an e-commerce platform to ensure consistency. The results were significant, with online revenue surpassing the previous year's total within four months of the new website launch. The rebrand successfully established Romano Cassar as Malta's most recognizable floral brand for design-conscious consumers.

Romano Cassar