Case Study: Malta International Airport creates a playful Easter destination with Steves&Co.

Malta International Airport boosts family footfall and dwell time with STEVES&CO

malta international airport engaged STEVES&CO to develop an Easter campaign that would bring a vibrant seasonal atmosphere to its retail and dining areas. The challenge was to position the airport as a destination for local families during the holiday, encouraging them to visit and participate in activities. This required a cohesive and adaptable visual identity for use across both physical and digital touchpoints.

STEVES&CO developed the "An Easter Adventure Begins" campaign, introducing the Bunny Explorers characters to create an interactive Easter egg hunt experience. The solution included a fully integrated system of large-format signage, social media content, and children's activity materials. The campaign successfully repositioned the airport as a seasonal destination, increasing footfall and dwell time in retail areas while creating an engaging and memorable experience for families.

Malta International Airport