Case Study: Islands8 Malta launches Watermelon Gin with STEVES&CO

Islands8 Malta launches Watermelon Gin across 2 taglines with STEVES&CO

Islands8 Malta, a Maltese wines and spirits brand, faced the challenge of launching its new Watermelon Gin without it being seen as a standalone seasonal product, instead needing to position it as a natural extension of their existing premium brand within a competitive market. STEVES&CO was appointed to develop the campaign strategy, creative direction, and execution to build immediate recognition and reinforce the brand's identity.

STEVES&CO developed a campaign focused on authentic Maltese summer moments, using premium visuals and local cultural cues. The solution included a scalable content library, high-visibility placements, and two complementary taglines for different audiences. The campaign successfully introduced the new variant as a cohesive brand extension, strengthened the overall brand's association with Maltese summer experiences, and established a strong foundation for future communications.

Islands8 Malta