Case Study: Hilton achieves a successful multi-brand resort launch with Steves&Co.

Hilton achieves full occupancy in opening season with STEVES&CO

Steves&Co. was engaged by Hilton to help launch two new independent resort brands, Kora and Sabi, at the DoubleTree by Hilton Malta. Hilton’s challenge was to define and introduce these sub-brands with distinct personalities and voices, marking a strategic shift in its global brand architecture, while ensuring they still reflected Hilton’s standards of excellence.

The solution involved Steves&Co. developing the brands' market positioning, messaging, and a full 360° marketing launch strategy, including digital campaigns and influencer activations. They also designed and built immersive, conversion-driven websites for each resort. The launch surpassed performance targets, achieving full occupancy in the opening season and exceptional digital engagement. Steves&Co. helped establish a new framework for Hilton’s multi-brand strategy, setting a global precedent.

Hilton