Case Study: Victor Technology boosts brand recognition and leads with Stevens & Tate Marketing's digital marketing plan

Victor Technology boosts YouTube views to nearly 45% with Stevens & Tate Marketing

Victor Technology, a company that creates workplace efficiency products, faced the challenge of being overshadowed in the growing sit-stand desk market. To improve its name recognition and capture market share, it partnered with vendor Stevens & Tate Marketing to implement a digital marketing plan.

Stevens & Tate created a targeted digital strategy combining inbound marketing and outreach advertising to reach B-to-B decision makers. The solution included LinkedIn, YouTube, and display ads, an email campaign, and audience-specific landing pages. The results exceeded industry standards, including a .3% click-thru rate for ads, a nearly 45% YouTube view rate, and an email open rate averaging better than 12%, successfully driving new users to the Victor Technology website.

Victor Technology