Case Study: Carstens modernizes healthcare branding with Stevens & Tate Marketing

Carstens reaches 4,000+ healthcare facilities with Stevens & Tate Marketing

Carstens, a leading provider of custom healthcare support solutions for over 125 years, faced the challenge of evolving its brand to meet the changing needs of modern healthcare environments. Their goals were to refresh their brand image, create a clear forward-looking message, and strengthen their position as an industry thought leader. They partnered with the vendor Stevens & Tate Marketing for this branding initiative.

Stevens & Tate Marketing implemented a Competitive Advantages Discovery process to determine Carstens's unique selling propositions, which led to a new messaging strategy and marketing campaign. The solution focused on Carstens's operational efficiencies and core products. As a result, Carstens increased its market penetration, reached a wider audience, and solidified its position as an industry leader with a consistent and flexible new brand program.

Carstens