Case Study: Grand Valley State University achieves record second-degree BSN enrollment with Stevens Advertising

Grand Valley State University drives nearly 35,000 landing page visits with Stevens Advertising

Grand Valley State University's Kirkhof College of Nursing engaged Stevens Advertising to increase awareness and enrollment for its second-degree BSN program. The challenge was to expand the reach of this accelerated nursing pathway for career changers beyond the college's already thriving traditional program.

Stevens Advertising developed a research-based campaign featuring authentic students in heroic imagery to convey confidence and impact. The multi-channel solution included targeted digital display, video, social, OTT/CTV, and digital outdoor advertising. The campaign generated approximately 8 million total impressions and drove nearly 35,000 visits to the program landing page. This effort successfully filled the program to capacity, creating a waiting list for the first time in the school's history, as credited to Stevens Advertising.

Grand Valley State University