Case Study: Victoria Riverside achieves a distinctive property brand with Steve Edge Design

Victoria Riverside brands 634 new homes in Manchester with Steve Edge

Steve Edge Design was hired to brand Victoria Riverside, a major residential-led mixed-use development of apartments and townhouses in Manchester's emerging Red Bank neighbourhood. The challenge was to create a distinct identity that capitalized on the development's unique architectural features and its setting between a city river park and the urban centre.

The solution implemented by Steve Edge Design involved creating a flexible branding 'frame' formula that highlighted the floor-to-ceiling windows framing the views. This approach brought a distinct personality to each of the three towers, effectively representing the value placed on perfect moments and memories. The work successfully did justice to the architecture and the lush landscape, establishing a strong identity for the landmark development.

Victoria Riverside