Case Study: Native creates a bookings-focused real estate brand with Steve Edge Design

Native boosts bookings-focused site search with Steve Edge, tapping insights from majority experience-led holiday searches

The customer, Native (formerly Go Native), a serviced apartment company, approached vendor Steve Edge Design for a rebranding and web design service. Their challenge was to evolve their brand and digital presence to reflect their shift from standard apartments to unique, characterful properties located in various London neighborhoods.

Steve Edge Design implemented a comprehensive solution that began with simplifying the company name to Native. They developed a distinctive tone of voice and a new website focused on driving bookings with clear calls-to-action. The vendor built a rich media site optimized for how people search for holiday stays, showcasing the best of each local area. This strategic rebrand and web design successfully highlighted what sets Native apart from its competition.

Native