Case Study: Isabella builds a seamless ballet training platform with Steve Edge Design

Isabella boosts engaged sessions 47% with Steve Edge

Steve Edge Design was hired by Isabella, a Vaganova Ballet Academy graduate, to create a global online ballet training platform. The challenge was to build a cohesive digital experience that combined a marketing website to attract new members with a fully-featured learning platform to support their ongoing training.

The solution implemented by Steve Edge Design consisted of a video-led marketing site and a custom-built learning platform. The marketing site successfully increased sessions by 50% and direct traffic by 33% post-launch. The learning platform featured a library of on-demand videos, a custom credit system for live classes, and a complex "Create Your Own Plan" tool that generated personalized training routines for members. The result was a seamless and robust platform that effectively converted new dancers and supported member progress.

Isabella