Case Study: Hornsey Town Hall achieves a modernist brand identity and apartment sales support with Steve Edge Design

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Preview of the Hornsey Town Hall Case Study

Hornsey Town Hall restores a 1935 modernist landmark with Steve Edge

Hornsey Town Hall, a modernist landmark building being redeveloped to include residential units and arts spaces, faced the challenge of creating a brand identity that honored its extensive history while driving sales for its future. They hired the vendor Steve Edge Design to craft a new brand identity and deliver all marketing materials.

Steve Edge Design developed an art deco-inspired brand identity, drawing from the building's original architecture to create a rich color palette and an elegant logo. Their solution included a website that told the building's story and featured a sophisticated apartment search tool to help drive sales. The vendor successfully created a cohesive brand across both print and digital platforms.


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