Steve Edge
32 Case Studies
A Steve Edge Case Study
Hornsey Town Hall, a modernist landmark building being redeveloped to include residential units and arts spaces, faced the challenge of creating a brand identity that honored its extensive history while driving sales for its future. They hired the vendor Steve Edge Design to craft a new brand identity and deliver all marketing materials.
Steve Edge Design developed an art deco-inspired brand identity, drawing from the building's original architecture to create a rich color palette and an elegant logo. Their solution included a website that told the building's story and featured a sophisticated apartment search tool to help drive sales. The vendor successfully created a cohesive brand across both print and digital platforms.