Case Study: Goldsmiths’ Company refreshes its brand identity with Steve Edge Design

Goldsmiths' Company refreshes brand identity in time for its 700th anniversary with Steve Edge

The Goldsmiths’ Company, an organization with nearly 700 years of heritage in craftsmanship and hallmarking, sought a refreshed visual identity to honor its past while ensuring future relevance. They engaged the design firm Steve Edge Design to undertake this rebranding project ahead of their 700th anniversary in 2027.

Steve Edge Design worked closely with the client to reimagine the core symbols from the Goldsmiths’ coat of arms, including the iconic leopard’s head. The solution was a modernized yet elegant visual language featuring refined symbols and a bold new color palette, which balanced gravitas with energy and accessibility. The new identity successfully reflects the Company's pride in its history and its ongoing impact in the craft, as noted by the Prime Warden.

Goldsmiths’ Company