Case Study: Fenwick Food and Drink creates a distinctive own-brand food range with Steve Edge Design

Fenwick Food and Drink creates a brand toolkit across all packaging with Steve Edge

Fenwick Food and Drink, a department store with a rich heritage, faced the challenge of creating a new own-brand food and drink line that would capture its quality and unique style. The company engaged the vendor Steve Edge Design to develop a comprehensive brand toolkit that could be applied across a variety of packaging formats.

Steve Edge Design developed the solution by drawing inspiration from the evolution of the Fenwick marque. The agency created a distinctive rosette motif using different 'F's from the company's legacy logos, establishing an ownable graphic language for all packaging. While the case study does not list specific metrics, the successful implementation of this new branding across their product offering achieved the goal of creating a unique and cohesive brand identity.

Fenwick Food and Drink