Case Study: ETL delivers a clearer health and life sciences brand with Steve Edge Design

ETL rebrands with Steve Edge after 2 legacy names caused confusion

Steve Edge Design was approached by ETL, a specialist health and life sciences consultancy, to help them with a new name and brand. Their challenge was that their previous names had caused confusion and they needed a new identity that could better tell their story and reflect their NHS roots and purpose of creating better health.

The solution implemented by Steve Edge Design was a comprehensive rebranding project. This included developing a new brand strategy, creating the new name "Lexica," and designing a full visual identity with a logo, color palette, and typography. The new name and brand successfully captured the company's specialist knowledge in health and life sciences and reflected their human-centric work.

ETL