Case Study: Eden Reserve elevates its luxury brand with Steve Edge Design

Eden Reserve elevates boutique hospitality branding with Steve Edge across a hotel and villas

Eden Reserve, a unique architectural retreat and boutique hotel in the hills surrounding Lake Garda, was owned by Signa Luxury. The customer needed to evolve its brand to better capture its breathtaking architecture and natural surroundings. They engaged the vendor, Steve Edge Design, for hospitality branding and web design services.

Steve Edge Design developed a brand identity that juxtaposed the modern architecture with the elegance of the location. The solution used a customized serif logotype combined with a clean modern sans-serif font, a warm and vibrant color palette inspired by the local flora, and a mix of illustration, photography, and video to showcase the nature reserve. The vendor successfully created a brand that evoked a classic sense of style for the retreat.

Eden Reserve