Case Study: CAST evolves its brand and digital presence with Steve Edge Design

CAST evolves its brand toolkit and launches a media-rich digital home with Steve Edge

The customer, Cast, a consultancy firm, engaged the vendor Steve Edge Design to evolve their existing brand identity and create a new digital platform. Having initially named and branded the company, Steve Edge was tasked with refreshing the brand toolkit to better reflect Cast's substantial growth and its position as a prominent thought leader in its sector.

Steve Edge Design implemented a comprehensive solution that included developing a new brand platform, redrawing the Cast hawk logo, and introducing a new graphic language and more flexible color palette. They also designed and built a new media-rich website to serve as a digital home for the company's portfolio and industry insights. This refreshed branding and new digital presence successfully captured the scale and vision of the Cast team.

CAST