Case Study: Workiva builds ESG podcast audience and sales opportunities with Sterling Communications

Workiva builds an ESG podcast audience with Sterling Communications and 10K+ downloads

Workiva, a public SaaS leader providing a platform for finance, sustainability, and risk, turned to Sterling Communications with the challenge of elevating its voice in the complex ESG space. Their goal was to position their platform as a go-to source for ESG leadership and support sales outreach to key accounts.

Sterling Communications created, branded, and produced a weekly podcast called ESG Talk. The solution featured high-level conversations for executives and was integrated into Workiva's YouTube growth strategy. The results went beyond awareness, opening doors with executives who later entered sales conversations. The podcast achieved over 10,000 downloads, reached a number 3 ranking, and solidified Workiva's position as a trusted voice.

Workiva