Case Study: United Ways of California maximizes IT announcement reach with Sterling Communications

United Way of California launches ECDRN with Sterling Communications, earning 100+ online postings in 48 hours

United Ways of California, a not-for-profit organization, partnered with Sterling Communications to generate greater awareness for the initial rollout of its new Enhanced Care Digital Referral Network (ECDRN). Their challenge was to maximize the impact of this IT announcement, which enables smoother data exchange across community-based organizations, without having video assets to help illustrate the story.

Sterling Communications distilled the project into a key press release and FAQ document, then executed a targeted media strategy focused on local print outlets in the regions served by the pioneering United Ways. The solution secured over 800 views on the wire service and resulted in 103 online postings. Sterling secured a feature article in the Chico Enterprise Record that was syndicated across five local dailies and MSN, successfully maximizing the announcement's reach and impact.

United Way of California