Sterling Communications
33 Case Studies
A Sterling Communications Case Study
UbiSim, a provider of an immersive virtual reality training platform for nursing education, sought to generate major healthcare news coverage and industry recognition to support its business development efforts. They engaged public relations vendor Sterling Communications to undertake a targeted PR and awards program.
Sterling Communications implemented a solution that included creating thought leadership content, securing media placements, and initiating an awards program. This resulted in six bylined articles, a magazine cover story, and four award wins, including a spot on TIME's "Best Inventions" list. The coverage and awards reinforced business development, directly contributing to at least one major new customer closing a deal.