Case Study: San Jose Water transforms its image as a high-tech innovator with Sterling Communications

San Jose Water secures 3 podcast interviews with Sterling Communications

The customer, San Jose Water, faced the challenge of negative public perception as a legacy utility, particularly regarding rate increases, and needed to transform its image into that of a modern, high-tech innovator. The vendor, Sterling Communications, provided strategic communications and public relations services to address this.

Sterling Communications implemented a solution focused on improving transparency, proactive media engagement, and securing opportunities for San Jose Water's experts to contribute to major publications and industry podcasts. This successfully repositioned the utility as an innovative and empathetic community leader. The measurable results included securing 3 podcast interviews, placing 13 contributed articles, and managing an average of 6 quarterly news articles, with the campaign winning a Gold Bulldog Award for Best Community Engagement.

San Jose Water