Case Study: Labster boosts edtech visibility with Sterling Communications

Labster earns 24 awards and 31 announcements with Sterling Communications

Labster, a science edtech company providing virtual laboratory simulations, sought to significantly raise its visibility within the North American educational technology industry. To address this challenge, they engaged the vendor Sterling Communications to execute a strategic public relations campaign.

Sterling Communications implemented a focused PR playbook built on content creation, awards submissions, influencer relations, and regular announcements. This solution resulted in 9 published articles, 31 announcements, and 24 industry "best of" designations for Labster. The successful campaign garnered major recognition, including features in TIME Magazine and Business Insider, establishing positive market momentum and attracting attention from customers, journalists, and investors.

Labster