Case Study: Healthlink Advisors elevates healthcare thought leadership with Sterling Communications

Healthlink Advisors elevates healthcare thought leadership with Sterling Communications and 15+ strategic wins

Sterling Communications was hired by Healthlink Advisors to elevate its executive, Tina Burbine, into a recognized thought leader and shape critical narratives in the healthcare industry. The challenge was to establish her as a leading voice on key topics like hospital-at-home care models and women's health.

The solution from Sterling Communications involved strategic media placements, including bylined articles in major industry publications and features in outlets like Healthcare Dive. They also secured podcast appearances and speaking engagements at prominent conferences. This comprehensive PR strategy successfully positioned the executive as a healthcare innovator, driving industry dialogue and bringing previously overlooked topics to the forefront.

Healthlink Advisors