Sterling Communications
33 Case Studies
A Sterling Communications Case Study
The customer, Health2047, the venture studio of the American Medical Association, needed to launch its brand and communicate its groundbreaking mission to transform U.S. healthcare. Sterling Communications provided strategic PR and branding services to craft its messaging platform and brand identity, overcoming challenges like tight timelines and a competitive media landscape.
Sterling implemented a solution involving targeted media outreach and embargoed interviews, which amplified the launch's visibility. The results included hundreds of pieces of coverage in major outlets like Business Insider and The Wall Street Journal. Sterling's strategic communications established Health2047's leadership in system-level healthcare innovation.