Case Study: Hakkoda achieves AI thought leadership and IBM acquisition with Sterling Communications

Hakkoda earns 100+ media mentions and lands IBM acquisition with Sterling Communications

The customer, Hakkoda, was a data consultancy that needed to properly position itself and gain visibility in a fast-growing, crowded cloud market. They hired vendor Sterling Communications for public relations services to craft differentiated messaging and avoid being pigeonholed as a single-platform consultant.

Sterling Communications collaborated with Hakkoda to develop a new messaging platform and executed a targeted PR campaign that included bylines and media outreach. This strategy successfully established Hakkoda as a thought leader, resulting in over 100 media mentions and major industry awards. This enhanced visibility and positioning were cited as key factors in the company's subsequent acquisition by IBM.

Hakkoda