Case Study: Documo Builds Healthtech Credibility and Media Visibility with Sterling Communications

Documo secures 30+ media mentions and 2 award wins with Sterling Communications

Documo, a new entrant in the healthtech sector, faced the challenge of building credibility and establishing a media presence within the healthcare IT vertical. The company, which provides an Intelligent Document Processing platform to modernize workflows, lacked prior recognition in the industry. To overcome this, Documo engaged the vendor Sterling Communications for a public relations strategy.

Sterling Communications implemented a focused 90-day PR program that included developing key messaging, securing media placements, and establishing the CEO as a thought leader. The solution involved targeted media outreach, securing podcast appearances, and submitting for industry awards. The results were over 30 significant media mentions, multiple podcast appearances for the CEO, and two major award wins, including a gold honor for healthcare technology. Sterling Communications successfully built the foundational media footprint Documo needed to establish itself as an innovative player in healthtech.

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