Case Study: CarbonCure Technologies achieves major media and industry recognition with Sterling Communications

CarbonCure wins 1 XPRIZE and 18 feature articles with Sterling Communications

Sterling Communications was engaged by CarbonCure Technologies, a cleantech innovator that sequesters CO2 emissions in concrete, to elevate its media profile. The challenge was to not only secure coverage in general news outlets but also to effectively engage the concrete industry's key players and producers through their own trade publications.

The solution implemented by Sterling Communications was a tailored PR strategy that targeted both national general-interest outlets and concrete trade publications. This approach secured numerous feature articles and culminated in CarbonCure winning a prestigious XPRIZE, demonstrating the strategy's success in achieving impactful recognition and measurable results.

CarbonCure Technologies