Case Study: Limelight builds a bold new brand for skills-based professionals with Sterling Brands

Limelight launches new brand in fewer than 8 weeks with Sterling Brands

Limelight partnered with vendor Sterling Brands to create a new career building platform for skills-based professionals. Their challenge was to shift the outdated narrative around traditional higher education and create a more inclusive job market.

Sterling Brands developed the brand's strategy, identity, and messaging through a rapid prototyping process, launching it in under 8 weeks. The solution was a bold visual and messaging system designed to elevate skills-based professions. As a result, Limelight secured significant contracts with major employers across the United States within 10 weeks of launch.

Limelight