Case Study: Pomady launches a premium sustainable lipstick e-commerce experience with Stera Global

Pomady launches luxury e-commerce with real-time virtual try-on using Stera Global

The customer, Pomady, is a luxury Italian-made lipstick brand focused on sustainability and refillability. Their challenge was to launch with a premium e-commerce presence that effectively communicated their high-end brand values and integrated innovative features for product discovery. They partnered with the vendor, Stera Global, for a comprehensive digital solution.

Stera Global addressed this by developing Pomady's brand positioning, visual identity, and a custom e-commerce site. A key feature was the implementation of a real-time, camera-powered virtual try-on tool to aid in shade discovery. The results for Pomady were an instantly polished and confident brand image, a highly effective try-on feature that reduced customer friction, and a self-sufficient CMS that allowed their team to manage content without ongoing development support from Stera Global.

Pomady