Case Study: Xylem scales email and landing page creation with Stensul

Xylem creates 600+ emails and boosts landing page views 75%+ with Stensul

Xylem, a global water technology company, faced a challenge after a major reorganization distributed marketing responsibilities to non-technical segment teams. Their old, centralized process led to broken code from email approvals, brand inconsistency, and duplicated efforts. They needed a self-service platform to allow their distributed teams to build on-brand emails and landing pages without coding.

Xylem implemented Stensul's Governed Creation Platform, which provided a structured, self-service model with built-in brand guardrails, tiered user roles, and a shared library of custom modules. The solution integrated with their four Marketo instances. As a result, the team created over 600 emails and 20+ landing pages in one year. Stensul helped a campaign landing page exceed its page view goal by over 75% and drove a webinar registration rate 18 percentage points above target.

Xylem