Case Study: Milwaukee Bucks achieve 50% faster email creation and 36% more campaigns with Stensul

Up-tempo email creation scores big for Milwaukee Bucks

The Milwaukee Bucks faced a manual, time‑consuming email production process—cloning in Marketo, editing HTML in Dreamweaver, and FTPing assets—which became unsustainable as email demand grew (roughly 150 requests per month). To scale production and let non-technical staff contribute, the team implemented the Stensul Email Creation Platform to centralize and streamline email creation.

Stensul’s no-code, drag-and-drop editor, reusable modules, and integrations (e.g., Marketo, Movable Ink) simplified review and approval and sped onboarding. As a result, the Bucks cut email creation time by 50%, handled 33% more email requests, and produced 36% more non-requested campaigns—boosting ticket and merchandise-related revenue while keeping emails consistently on-brand.

Milwaukee Bucks

Justin Price

Email Marketing Manager