Case Study: EL PAÍS accelerates newsletter creation with Stensul

Spain’s ‘newspaper of democracy’ uses Stensul to democratize email creation

EL PAÍS, a major Spanish newspaper and the most-read online newspaper in Spanish, sought to grow its subscriber base and revenue through newsletters. However, its internal, technically complex email creation process was a significant bottleneck, requiring extensive involvement from designers and developers and taking weeks to produce a single newsletter.

The company implemented the Stensul Marketing Creation Platform to democratize content creation. This allowed EL PAÍS's non-technical editorial team to quickly and easily build on-brand newsletters independently. The solution from Stensul resulted in a 10x faster production time, a 66% reduction in the number of people required, and a 3x increase in the number of newsletters launched.

EL PAÍS

Barbara Maregil Nieto

Digital Product & Marketing Projects