Case Study: a SaaS company with an ABM platform boosts email output and cuts creation time with Stensul

SaaS Company With ABM Platform boosts email output 5x with Stensul

A SaaS company with an ABM platform depended heavily on email marketing but faced a slow and inefficient process. Their challenge was creating emails without templates inside their marketing automation platform, which required 20 hours per email and heavy reliance on outside consultants, leading to brand inconsistency and a major bottleneck. They turned to the vendor Stensul and its Governed Creation Platform to find a solution.

By implementing Stensul, the marketing team could use a drag-and-drop interface to build high-quality, on-brand emails themselves without needing HTML knowledge. This solution delivered dramatic results, including a 40x reduction in email creation time and a 5x increase in email output, all without any increase in headcount. Stensul enabled the company to reallocate budget and allowed the team to focus on more strategic initiatives.