Case Study: an integrated services provider to the pharma industry’s Eloqua marketing automation platform accelerates email creation with Stensul

Pharma Industry's Eloqua Marketing Automation Platform cuts email creation from 3 days to 1 hour with Stensul

The customer, an integrated services provider to the pharma industry, was frustrated with the standard email building application within its Eloqua marketing automation platform. Its email marketers spent too much time on coding and lacked responsive design templates, creating a slow and inefficient process. They turned to the vendor, Stensul, for a solution.

By implementing Stensul, the provider dramatically transformed its email creation process. The solution reduced the time to build quality emails from three days down to just one hour, a savings of 71 hours per email. This allowed the coding team to focus on higher-value projects while also easily producing mobile-ready renderings. Stensul successfully made the process fast and satisfying.