Case Study: World's Largest Health Insurer increases leads and pipeline with Stensul

Optimized email performance makes big impact on sales

A division of the world’s largest health insurer relied heavily on email for sales prospecting, customer retention, and communications, but its email marketing wasn’t performing as well as needed. To improve efficiency and effectiveness, the team turned to Stensul and its Email Creation Platform.

Using Stensul, the organization regained more than 200 hours per month for email marketers to focus on A/B testing and personalization, while also identifying standout templates and modules to standardize future email creation. The effort led to a 19% increase in leads and an additional $32 million in sales pipeline one year after implementation, with Stensul helping drive a broader impact on the business’s top and bottom lines.