Case Study: MINDBODY achieves 16x faster email creation and 26x more email throughput with Stensul

MINDBODY finds a way to make email creation stress-free

MINDBODY, the leading business-management software for 50,000+ fitness, beauty, and wellness businesses, was struggling with a bottleneck in email production: hand-coding meant just 10–15 emails per month at 2–4 hours each, preventing the team from delivering highly personalized, industry- and product-specific messaging. After evaluating options, MINDBODY selected stensul and its Stensul Marketing Creation Platform™ to democratize creation and remove that bottleneck.

Using the Stensul Marketing Creation Platform™ from stensul — including its Email Builder, Dynamic Content, brand/compliance controls, and streamlined review workflows — MINDBODY cut email creation time by 16x (to about 15 minutes per email), increased output roughly 26x to nearly 400 emails per month, and executed large global campaigns with just a two-person team, freeing marketers to focus on strategy and new initiatives.

MINDBODY

Nat Harrison

Vice President, Marketing