Case Study: MINDBODY cuts email creation time 16x with Stensul

MINDBODY cuts email creation time 16x with Stensul

MINDBODY, a leading provider of fitness, beauty, and wellness business management software, faced a significant challenge with its time-consuming, hand-coded email creation process. This method was producing a bottleneck, preventing marketers from pursuing strategic opportunities and creating the highly personalized communications needed for their diverse customer base. To solve this, they turned to the Stensul Governed Creation Platform.

By implementing Stensul's solution, MINDBODY democratized email creation, enabling teams to build emails quickly without coding knowledge. The platform's ease of use and dynamic content capabilities allowed for sophisticated personalization while maintaining brand control. As a result, Stensul helped MINDBODY achieve a 16x reduction in email creation time and a 26x increase in the number of email requests handled, producing nearly 400 emails per month and freeing up resources for new strategic campaigns.

MINDBODY