Case Study: Accolade (personalized healthcare provider) achieves 16x email volume and 50% faster creation with Stensul

Increasing email creation volume by increasing the number of email creators

Accolade, a personalized healthcare provider serving hundreds of organizations and millions of members, struggled with a slow, non-scalable email creation process that took days and relied on developer-led HTML edits. To address this bottleneck, Accolade adopted the stensul Email Creation Platform to enable non-technical marketers to build and edit emails without developer support.

Using stensul, Accolade cut email creation time by 50%, trained users to produce emails in under an hour, and increased monthly email output 16x; developers were freed for higher-value work, a 20+ message nurture campaign and a company-wide brand refresh were completed far faster, and template guardrails ensured consistent branding and compliance.

Accolade

Kat Seiple

Senior Manager, Demand & Marketing Operations