Case Study: Palo Alto Networks achieves 188% increase in global email deployment with stensul

How Palo Alto Networks Increased Its Global Email Deployment by 188%

Palo Alto Networks faced a rapid growth challenge: the business doubled in size and demand for personalized, segmented emails stretched internal resources—developers were overworked, field marketers spent hours cobbling together HTML, and regional teams struggled with translations and time zones. To solve this bottleneck, Palo Alto Networks turned to stensul and its email creation platform to streamline template creation and enable non‑technical users to build brand‑compliant emails.

stensul delivered an end‑to‑end solution that centralized templates, enabled reuse across regions and languages, and let field marketers produce emails without developer support. The impact was significant: global email deployment rose 188%, the team avoided hiring additional developers, HTML editing time was cut (Mat Harper cites ~50% time savings), EMEA now routinely meets a two‑working‑day SLA and most sends occur same‑ or next‑day, and overall email metrics and cross‑team collaboration improved—all credited to stensul.

Palo Alto Networks

Cathy Chang

Senior Director, Demand Operations of Excellence