Case Study: Holiday Inn Club Vacations supercharges email creation with Stensul

Holiday Inn Club Vacations supercharges email creation with Stensul and SFMC

Holiday Inn Club Vacations (HICV) faced challenges in managing email creation for its diverse brand portfolio. Their previous process, which involved building emails from scratch, resulted in bottlenecks, version control risks, and an inability to fully utilize personalization features within Salesforce Marketing Cloud. To address this, HICV partnered with Stensul and implemented its Governed Creation™ Platform.

By integrating the Stensul platform with their existing Salesforce Marketing Cloud environment, HICV embedded brand and compliance guardrails directly into the email creation process. This solution enabled marketing teams to produce on-brand, personalized campaigns faster and with less manual oversight. The results included a significant increase in campaign velocity, the elimination of rework, and the ability for marketers to focus more on strategy and creative direction, ultimately providing a scalable operating model for future growth.

Holiday Inn Club Vacations