Case Study: Bisnow achieves 300x growth in email-based sales pipeline with Stensul

Going from lackluster email results to making a big impact on the business

Bisnow, a digital media platform serving the commercial real estate industry and producer of 340+ events a year, faced a critical email-marketing challenge when the pandemic shifted events online: its MAP email builder required 3+ hours per email, produced unattractive designs, and failed to generate reliable leads. To fix this, Bisnow adopted the Stensul Email Creation Platform for all email creation.

Using Stensul, Bisnow cut email build time from more than three hours to about ten minutes (a 180x reduction), increased the number of email requests handled by 50x, and achieved a 300x lift in email-driven sales pipeline and lead generation; engagement also rose with richer, interactive content. Stensul’s no-code interface let non-technical staff scale email production and quality quickly, turning email into a dependable revenue driver.

Bisnow

Gabriella Walling

Marketing Director