Case Study: Fortune 75 Tech Company achieves 50% faster email creation and benchmark-beating engagement with Stensul

Fortune 75 tech company finds a better way to create emails

Fortune 75 Tech Company relied on email to drive registrations for nearly 40 global conferences but was hampered by a fragmented, spreadsheet-driven production process that created inconsistent creative, overlapping sends, and long lead times that prevented timely, persona-driven messaging. To streamline creation and execution, the company adopted the Stensul Email Creation Platform to replace the spreadsheet workflow.

Using Stensul, the events team consolidated six separate campaigns into one persona-based program and built emails collaboratively with up-to-date content and speaker imagery; total process time fell from about 14 days to under five (a 50% reduction in hands‑on time) and revision bottlenecks dropped by as much as 90%. The Stensul-powered campaign achieved a 30% open rate (179% over benchmark), a 12% CTR (211% over benchmark), an opt-out rate of just 0.0068% (three times lower than before), and drove more than 20% of the campaign site’s traffic through cross-promotion.