Case Study: Global B2B Payments Company empowers non-technical marketers and cuts email build time from weeks to hours with Stensul

Empowering non-technical marketers to bring their email vision to life, fast

B2B Payments Company, a global B2B payments company, faced a slow email production cycle: their marketing team needed 3–4 weeks to launch a single email because they lacked coding expertise. To address this, they engaged stensul and adopted its email creation platform to give non-technical marketers more control.

stensul’s platform enabled marketers to build emails without coding and let reviewers and approvers collaborate in real time, dramatically simplifying the workflow. As a result, email production time fell from 3–4 weeks to 3–4 hours, delivering a clear improvement in speed and operational efficiency.