Case Study: America's Leading Drugstore achieves 12x faster email creation and 20% more requests handled with Stensul Email Creation Platform

Email creation ills cured by change management

America’s Leading Drugstore, a national chain that sent roughly 8.8 billion emails in 2021, struggled with a slow, highly manual email-creation process that could take about 70 hours per message. Designers were bogged down enforcing brand rules and building module maps, leaving little time for strategy, so the company turned to the Stensul Email Creation Platform™ from stensul to overhaul its workflow.

By centralizing email production in the Stensul Email Creation Platform™, stensul automated the module-mapping step (reducing it to about 15 minutes), enforced brand guardrails, and enabled simultaneous desktop/mobile builds and collaborative reviews. The results: emails were created 12x faster, the team handled 20% more requests, engagement ran four percentage points above retail benchmarks (with CTRs ~3 points higher), and designers regained time for ideation and higher-value work.