Case Study: EL PAÍS achieves 10x faster newsletter production with Stensul

EL PAÍS speeds newsletter production 10x with Stensul

EL PAÍS, a leading Spanish newspaper and digital journalism pioneer, faced a significant challenge in its newsletter production process. Their reliance on an obsolete, internally-developed editor required extensive coordination between designers, developers, and journalists, creating a major bottleneck. This cumbersome workflow meant it took weeks to produce a single newsletter, severely limiting their ability to grow this key channel for subscriptions and reader engagement. They needed a solution that would integrate with Adobe Campaign and democratize the creation process.

By implementing Stensul's Governed Creation™ Platform, EL PAÍS empowered its journalists to build production-ready, on-brand newsletters independently. The solution integrated directly with their existing systems and embedded brand guardrails into the creation process. This resulted in a 10x faster production time, a 3x increase in the number of newsletters launched, and a 66% reduction in the number of people required for each send. Stensul successfully freed up technical resources and put creation directly into the hands of the newsroom.

EL PAÍS