Case Study: Cisco scales governed email creation with Stensul

Cisco scales governed email creation across teams with Stensul, building thousands of emails

Cisco's global media team faced significant challenges in scaling governed email creation across its numerous business units, brands, and regions. Using multiple email service providers (ESPs) led to brand inconsistency, slow review loops, and version sprawl. Before partnering with Stensul, each requesting team had its own bespoke and fragmented process for building email, which created governance risks and often resulted in unreviewed content being shipped.

By implementing Stensul's Governed Creation Platform as an upstream, ESP-agnostic creation layer, Cisco unified its process. The solution provided live preview links and inline commenting, allowing requesters to shape emails in real time. Stensul enabled the distribution of consistent governed templates while letting each team work in a way that fit their needs. The results included a major cultural shift where email creation became an enjoyable process, strong brand consistency across teams, and governance that holds at scale, with marketing operations able to maintain its service level agreements while delivering higher-quality emails.

Cisco