Case Study: American Bankers Association simplifies MAP migration with Stensul

American Bankers Association speeds email creation 7x with Stensul

The American Bankers Association (ABA) faced challenges with its outdated marketing automation platform (MAP), which created a backlog due to its complex email builder that required HTML knowledge. This inefficiency hindered their ability to send compliant communications to members. The ABA selected the Stensul Governed Creation Platform to streamline their email creation process.

By implementing Stensul, the ABA simplified its migration to a new MAP. The platform eliminated the need to rebuild hundreds of email templates, saving a significant amount of time and avoiding consequential expenses. Stensul enabled email creation to be seven times faster, saved team members hours per week, and allowed for more strategic marketing efforts like A/B testing. The migration was completed in about six months without delay.

American Bankers Association